Fashion

Victoria’s Secret opens in Downtown Montreal

Victoria's Secret

In 2012, it was the opening of the first Victoria’s Secret in Quebec, at the Carrefour Laval, with a line-up of more than 1,000 people anxiously waiting to see an angel cut the pink ribbon. 3 years later, Victoria’s Secret is opening a second store, downtown Montreal. The store is located at the corner of Ste-Catherine and Stanley, which was previously occupied by the Chapters bookstore (closed in October 2014). It is also right next to the Senza, which is owned by Victoria’s Secret’s parent company, Limited Brands.

The store is gigantic, with 3 floors and more than 33 thousand square feet. With more than a thousand Victoria’s Secret stores in Canada and the US, the Montreal store is amongst the biggest locations in North America, however surpassed by the New York and Vancouver stores. Aside from selling lingerie, womenswear, and beauty products, you will also find in Montreal the Pink line and the swimwear collection.

The opening in Montreal occurred on the same week as the annual show was broadcasted on TV. The Victoria’s Secret annual Fashion Show features supermodels, which are known as angels, and some renowned artists (this year was The Weeknd, Selena Gomez and Ellie Goulding). It is the Superbowl of fashion shows! Each year, a fantasy bra is designed for an angel, which is valued between 2 to 15 million dollars.

So if you’re looking for some fantasy lingerie, you know where to go shopping.

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